Empowering Small Businesses

Chillicothe Public Library is thrilled to have been selected by the American Library Association and Public Library Association to receive funding to empower Chillicothe’s small businesses.

This series of live virtual programs connects businesses with pro insights and online resources to bolster resilience and grow digital skills. Each session is also linked to relevant digital tools and resources through Grow with Google, for further exploration.

July 22 @ 12:00 pm—Moving Your Business Online

In business today, local small business owners are facing a wave of new challenges. Just in the last 5 months, the shopping habits of customers have changed drastically. Many businesses are exploring ways to sell online, through their own website and other channels. We will explore the strategies to create an online eCommerce presence for a small business, in this session with Ross Miller, president of Sherpa Enterprises, LLC.

Watch the recording of this session here:

Dig deeper with these additional resources from Grow with Google:

Get Your Business Online https://smallbusiness.withgoogle.com/smallbizweek/#!/

Build Your Online Business https://applieddigitalskills.withgoogle.com/c/college-and-continuing-education/en/build-your-online-business/overview.html

Grow with Google for Small Businesses – stand out online https://grow.google/smallbusinesses/#!?modal_active=none

Primer Minicourse: Connect with Customers by Taking Your Business Online https://www.yourprimer.com/app/en/set/takebizonline?referrer=wl-gwgwfh

Primer Minicourse skill set: Website https://www.yourprimer.com/en/lesson-catalog/1#skill-website

Google My Business:  Your free Business Profile lets you easily connect with customers across Google Search and Maps. https://www.google.com/business/?utm_source=website&utm_medium=gwg&utm_campaign=SMB&utm_content=lp

July 29 @ 12:00 pm—Social Media for Small Businesses

When customers become friends and followers, you’re getting somewhere! Marci Goodwin of Leverage Social will cover important points and give helpful tips on using social media to effectively boost the reach of your small business.

Watch the recording of this session here:

Dig deeper with these additional resources from Grow with Google:

Primer Minicourse skill set: Social Media https://www.yourprimer.com/en/lesson-catalog/2#skill-socialmedia

August 5 @ 12:00 pm—Digital Marketing: A Simple, Strategic Method for Maximizing a Single Piece of Content

Why is managing an online presence so challenging? In this session, Francie Hinrichsen (Simply Integrated, LLC) will share pro tips and tricks to meet the challenge. Learn about setting goals for creating content, what to know before you dive in, and steps to successfully repurpose content for maximum impact across digital marketing channels.

Dig deeper with these additional resources from Grow with Google:

Primer: Marketing & Measurement https://www.yourprimer.com/en/lesson-catalog/2

Primer Minicourse: Get Found Online with Digital Marketing https://www.yourprimer.com/app/en/set/stayingonline?referrer=wl-gwgwfh

Skillshop: build expertise in online advertising https://skillshop.withgoogle.com/

Google My Business www.google.com/business

Primer: How to Market for Holidays and Special Moments https://www.yourprimer.com/app/en/lesson/holidaysmoments?referrer=webcatalog

Primer: Get People Talking About Your Business with Word of Mouth Marketing https://www.yourprimer.com/app/en/lesson/wordofmouth?referrer=webcatalog

Google Marketing Platform https://skillshop.exceedlms.com/student/catalog/list?category_ids=86-google-marketing-platform?use_local=true

August 12 @ 12:00 pm—Networking: Creating Lasting Connections

In today’s business climate, it is important to stand out, impressing people as someone they’d want to do business with. In this session with Rebecca Bledsoe (Dale Carnegie Training of Central Illinois), learn to create lasting connections by developing an effective elevator pitch, planning what to say while networking, and growing your skills as a conversationalist.

Dig deeper with these additional resources from Grow with Google:

Primer: Build a Professional Network that Works for You https://www.yourprimer.com/app/en/lesson/networking?referrer=webcatalog

August 19 @ 12:00 pm—Managing Turnover: Retaining the Right Employees

Measuring turnover is useful but it is not sufficient to well manage your workforce or to retain your best employees: those who advocate your Culture.  This session with Raylana Anderson (Anderson Consulting) will help you focus on your business’s unique values, determine critical qualities for staff, and introduce ways to identify those qualities through structured interviewing, whether in-person or using technology.

Dig deeper with these additional resources from Grow with Google:

Primer: Hiring & Recruiting Tips for Businesses of All Sizes https://www.yourprimer.com/app/en/lesson/hiring?referrer=webcatalog

Primer: Structure Your Interviews to Make Better Hires https://www.yourprimer.com/app/en/lesson/interviewing?referrer=webcatalog

Primer: Create Strong Job Postings to Hire Strong Employees https://www.yourprimer.com/app/en/lesson/jobreq?referrer=webcatalog

August 26 @ 12:00 pm—Accounting

William Sharpe of Total Income Tax presents tips for record keeping, properly tracking vehicle expenses, IRS audits, what to do when you owe taxes, and alternative options when quarterly payments aren’t a good fit.

Dig deeper with these additional resources from Grow with Google:

Primer: Accounting 101: How to Track Your Business Finances All Year Long https://www.yourprimer.com/app/en/lesson/accountingbp?referrer=webcatalog

Primer: Money Management Mistakes to Avoid https://www.yourprimer.com/app/en/lesson/moneymistakes?referrer=webcatalog

Primer: Create a Project Budget and Master Your Money https://www.yourprimer.com/app/en/lesson/projectbudget?referrer=webcatalog

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